السنة: 2025

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi Historical Development of the Concept of Green Marketing: Over the past few decades, the world has faced serious environmental concerns such as air pollution, water pollution, ozone المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi The Importance of Green Marketing: Green marketing positively impacts the health of people and the environment. People are aware of clean products and clean methods of production, المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi The Importance of Green Marketing First: Enhancing Credibility Environmental marketing greatly helps improve a company’s credibility with customers. If companies practice this type of marketing, it will المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi The Most Important Green Marketing Strategies Sustainable marketing has a basic set of strategies. These strategies are primarily used to help you promote environmentally friendly products. The المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi Justifications for the Emergence of Green Marketing: Justifications for the emergence of green marketing include the following (Kotler, 2007): 1. Dwindling raw materials: The earth’s resources consist المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi Justifications for the Emergence of Green Marketing: Justifications for the emergence of green marketing include the following (Kotler, 2007): 1. Dwindling raw materials: The earth’s resources consist المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi Elements of the Marketing Mix Many people wonder about the elements that make a product a green marketing product. These elements can be summarized in four basic المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi Companies that have adopted a green marketing policy and concept in their production: 1. McDonald’s: One of the largest fast-food chains in the world, it used recycled المزيد…

Prepared by: Hanin Dakhel Muhammad Supervised by: Asst. Lect. Rana Zaher Salman Al-Janabi First: The Concept of Hotel Service Quality In the past, attention was focused on the goods sector, which organizations viewed as a sector worthy of attention and المزيد…