{"id":5754,"date":"2025-01-13T11:01:34","date_gmt":"2025-01-13T08:01:34","guid":{"rendered":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/?p=5754"},"modified":"2025-01-13T11:01:34","modified_gmt":"2025-01-13T08:01:34","slug":"the-importance-of-tourism-marketing-2","status":"publish","type":"post","link":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/blog\/2025\/01\/13\/the-importance-of-tourism-marketing-2\/","title":{"rendered":"The importance of tourism marketing"},"content":{"rendered":"

The importance of tourism marketing<\/span><\/strong><\/span><\/p>\n

Under the supervision of Asst. Lect. Janan Abdul-Ridha Hamza<\/span><\/strong><\/span>
\nRevan Hakim Muhammad Hamoud<\/span><\/strong><\/span><\/p>\n

Tourism marketing is considered a fundamental factor in achieving tourism development. Given its important role in promoting tourism and tourism services in general, and from this standpoint, tourism marketing. Through advertising and publicity constitutes a necessary matter in this union – It depends on psychological satisfaction and enjoyment in order to create desires and motives for consuming the tourism product and expanding the tourism market and attracting the largest possible number of those seeking these services (Hadana, 2012: 8-9) (Al-Shahed, 2017: 67-69) (Al-Saadi, 2008: 18) and (Shamsa and Al-Nasiri, 2018-2017: 18) and (Maskin, 2016 – 2015: 73) and (Al-Taie, 2014: 17)<\/span><\/strong><\/span>
\n1 – Tourism marketing helps in studying customer behavior.<\/span><\/strong><\/span>
\n2- Tourism marketing helped increase the organizational effectiveness of the institution. The modern marketing concept helps tourism institutions to obtain organizational effectiveness as local consumers can be converted into actual tourists.<\/span><\/strong><\/span>
\n3- Tourism marketing helps in managing information.<\/span><\/strong><\/span>
\n4- Tourism marketing helps in increasing the intensity of competition. The competitive unity between tourism companies exists, which requires the creation of distinguished services to meet the needs of tourists so that they can obtain services at appropriate prices.<\/span><\/strong><\/span>
\n5- Tourism marketing facilitates planning the tourism product. The tourist faces a high degree of uncertainty in the tourism services he expects, which requires great efforts in planning and developing the tourism product.<\/span><\/strong><\/span>
\n6- Tourism marketing contributes to facilitating the process of determining prices, which is a complex process and requires a prior study of the pricing process and a review of the policies of tourism institutions.<\/span><\/strong><\/span>
\n7- Tourism marketing contributes to developing the promotion process. Promotion represents that part of communication that aims to inform, persuade and remind consumers of goods and services and influence them to accept and use these products.<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The importance of tourism marketing Under the supervision of Asst. Lect. Janan Abdul-Ridha Hamza Revan Hakim Muhammad Hamoud Tourism marketing is considered a fundamental factor in achieving tourism development. Given its important role in promoting tourism and tourism services in general, and from this standpoint, tourism marketing. Through advertising and publicity constitutes a necessary matter […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-5754","post","type-post","status-publish","format-standard","hentry","category-teachers-articles","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/5754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/comments?post=5754"}],"version-history":[{"count":1,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/5754\/revisions"}],"predecessor-version":[{"id":5755,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/5754\/revisions\/5755"}],"wp:attachment":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/media?parent=5754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/categories?post=5754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/tags?post=5754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}