{"id":5700,"date":"2025-01-11T13:47:52","date_gmt":"2025-01-11T10:47:52","guid":{"rendered":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/?p=5700"},"modified":"2025-01-11T13:47:52","modified_gmt":"2025-01-11T10:47:52","slug":"direct-marketing","status":"publish","type":"post","link":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/blog\/2025\/01\/11\/direct-marketing\/","title":{"rendered":"Direct Marketing"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #ff0000\"><strong><span style=\"font-family: 'arial black', sans-serif\">Direct Marketing<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Nasreen Hamid Muzal<\/span><\/strong><\/span><br \/>\n<span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">It is a direct communication process from a specific and known party via telephone, mail, internet, fax and other modern means of communication that affect the tourist&#8217;s behavior around the tourist hotel and its activity, and is considered one of the important tools used by tourist hotels for internal or external promotion due to the tremendous developments in the field of information technology. (Hanish, 2009: 52)<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Direct Marketing Objectives:<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Several objectives of direct marketing can be mentioned, which are:<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Repeat sales operations.<\/span><\/strong><\/span><br \/>\n<span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Know the opinion of tourists.<\/span><\/strong><\/span><br \/>\n<span style=\"font-size: 14pt;color: #0000ff\"><strong><span style=\"font-family: 'arial black', sans-serif\">Gain the loyalty of tourists.<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Marketing Nasreen Hamid Muzal Supervised by Asst. Lect. Mayassa Nazem Al-Moussawi It is a direct communication process from a specific and known party via telephone, mail, internet, fax and other modern means of communication that affect the tourist&#8217;s behavior around the tourist hotel and its activity, and is considered one of the important tools [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-5700","post","type-post","status-publish","format-standard","hentry","category-teachers-articles","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/5700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/comments?post=5700"}],"version-history":[{"count":1,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/5700\/revisions"}],"predecessor-version":[{"id":5701,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/posts\/5700\/revisions\/5701"}],"wp:attachment":[{"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/media?parent=5700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/categories?post=5700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourism.uokerbala.edu.iq\/wp\/en\/wp-json\/wp\/v2\/tags?post=5700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}